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The Business Benefits of Web Analytics

 


Top Benefits of Website Analytics & Tracking

That's it, your E-commerce is finally operational and you are satisfied with it, because its catalog is well supplied, its graphics are excellent and its functionalities are completed to ensure pleasant navigation for Internet users. You have also carried out the necessary e-marketing operations so that it is visible to your target audience. Do not forget, however, that an essential step is the analysis of its traffic. The statistical study of your Web AnalyticsLinks to an external site. will give you an idea of its success with Internet users. It is indeed important that you know the realtime visitor analytics to help you to shape the success strategy of your business achieve your goals!

The analysis of web traffic in a few questions:

Why analyze and measure your website traffic?  

The traffic analysis of your website allows you to determine if it attracted the expected number of leads. Studying your Heatmaps trackingLinks to an external site. also helps you identify their preferences and behavior on your site, because the goal of any online store is to drive traffic and be visible on the internet. You will then know if you have achieved your objectives which can be, among other things: to discover the advertisements contained in your pages or to present your products so that visitors buy. The web site statistics from the analysis will help you identify the most visited pages and identify the types of the most popular products from your catalog. The idea behind this analysis is ultimately to increase your site traffic.

The different parameters to measure in an analysis of web traffic  

The number of visits to a site and the average time spent by Internet users on each page are indicators that help you determine whether they have been interested in your content or if they have only skimmed them and are immediately moved on. You can then take the necessary steps to capture the interest of your visitor on each of your pages.

The visitor's journey is another factor that determines the responsiveness of the Internet user to your features and your products. Its analysis will show you if it bounced from one page to another, if it carried out research to lead to more content or if it left your site after staying there for a short time.

The study of your web traffic also takes into account the sources of traffic that led your visitors to each of your sections: direct access to your URL, passage through a referral site, search engine results, etc.

Finally, it is through the audience of your landing pages that you will see the effectiveness of your Adwords links. Your web analytics procedures will then have to take into account the number of clicks that have been made and all you have to do is refine your digital marketing strategy by improving the functionality and attractiveness of your landing pages (landing pages). ).

What are the most relevant statistical indicators to know the traffic of a site?  

As part of a web traffic analysis, the creation of dashboards and tailor-made traffic reports is an important step to have a quick and synthetic view of the performance of your site. These should match your objectives (KPIs) and your target audience. The most common indicators are:

-  The overall number of visits including unique visitors
-  Page views: here you must define which pages are the most appreciated by your visitors and why? 
The conversion rate: which is the conversion rate of visits into action. Do Internet users buy or do they just read your content and then go their way? A high rate means that your marketing approach is impactful and is bearing fruit! 
-  The duration of the visits: does the visitor take the trouble to read your content ? To analyze them? Does he seek to know your products in depth? 
-  The cost per click: Are Your Sponsored Links Really Bringing You Back? Does Every Click You Pay Increase Your Revenue? 
-  Visitor behavior: are they trying to contact you? Do they sign up for your newsletter? Do they put items in their cart and complete the transaction? 
-  The number of clicks made by Internet users: it allows you to determine the responsiveness of your customers concerning the attractiveness of your pages. 
-  The bounce rate measures the number of people who directly leave your e-commerce site without continuing their visit.

It is also interesting for you to identify the traffic sources that have generated the most transformations. These indicators will give you a precise idea of the type of visitors to your site so that you can effectively segment your customers. You will then be able to draw up a better content strategy or revise its tree structure, for example, to ensure its continuous improvement.

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